Coaching is the lever. Nobody has time to pull it.
Every rep records their calls now. Gong, Fireflies, Fathom: the coaching signal is all there, piling up by the hundred every week. The problem was never getting the calls. It’s that no manager has time to listen to them.
So they cherry-pick a call or two per rep and wing the 1:1 in the five minutes before it starts. The rep can tell. And the patterns that actually decide the quarter, the ones you only see across a whole week of calls, stay invisible.
HotMic pulls the goodies from all of them. Every rep, every role, every week.
The job got harder. The tools didn’t catch up.
We didn’t set out to build another sales tool. We set out because the numbers stopped making sense. Median AE turnover sits at 30% a year¹ and ramp time has stretched from 4.3 months in 2020 to 5.7 today. The bench keeps thinning, and the new reps take longer to get good.
The fix isn’t a mystery. Reps coached weekly hit 76% of quota. Coached quarterly, they hit 47%². Cadence is the lever. Always has been.
And yet 58% of sales managers say they can’t finish their work in the time they have³. When something has to give, coaching prep is the first thing cut. The lever everyone knows works is the one no one has time to pull.
Conversation intelligence was supposed to close that gap. It didn’t. It gave executives dashboards and gave managers more tabs to ignore. The recordings pile up. The patterns stay invisible. The 1:1 still gets winged.
That’s the gap HotMic exists to close. Not by adding another dashboard, but by handing the manager a briefing they can speak from on Monday morning.
Direct, never preachy. Honest about the ugly.
The prep buddy, not the hall monitor
HotMic is on the manager’s side. It’s done the homework so you can walk in sharp. It’s not grading your reps. It’s arming you to coach them.
Name the pattern
Good coaching means saying the uncomfortable thing. HotMic surfaces the patterns your reps can’t see, not to punish them, but because someone has to.
Action over analytics
No dashboards. No scores. HotMic gives you an agenda with specific things to say, celebrate, and coach. Walk in, run the 1:1, walk out better.
HotMic is built by people who’ve been on both sides of the 1:1: the manager who wants to do right by their team, and the rep who can tell when their manager didn’t prep. We build for the frontline, because that’s where coaching actually happens.
The worst 1:1 becomes your best.
HotMic is live. Connect your calls and get your first read this week.