№ 01
30%
Annual AE turnover.
Median across B2B SaaS: 19% involuntary, 11% voluntary. Your bench bleeds out every year, and the manager is the one stitching it back together.
AI sales coaching · now live
Coach every call.
Show up ready. Every week.
HotMic ingests your team’s recorded calls, scores them against your methodology, and turns a week of coaching signal into a sharp, honest read, plus the agenda for every 1:1.
“Most managers only have time to cherry-pick a call or two per rep.”
Every recorded call is coaching signal. But nobody has time to listen to all of them, so the patterns that decide the quarter stay buried in tabs nobody opens.
HotMic closes the gap. It listens to every call across the team, scores each one against the methodology you actually coach, and hands you the read, plus an agenda you can run.
The Numbers
The math is brutal.
Most sales orgs lose reps faster than they can coach the ones who are left. The data says coaching cadence is the lever. Managers just don’t have the time to pull it.
№ 02
5.7 mo
To ramp a new AE.
Up from 4.3 months in 2020. The reps you just lost take longer to replace than they did four years ago. The clock starts the day they sign.
№ 03
76 → 47
Quota attainment falls off a cliff.
Reps coached weekly hit 76% of quota. Coached quarterly: 47%. Cadence is the lever, and it's the one most managers can't pull.
№ 04
58%
Of managers run out of time.
Most sales managers can't get their work done in the hours they have. Coaching prep is the first thing that gets cut, right when it matters most.
HotMic gives the time back. One sharp read per rep, every week, so the cadence finally survives the calendar.
The Signature Framework
Most coaching tools give you highlights. You need the lowlights too.
HotMic reads the week and gives you the whole picture. Not just the highlights, not just the problems.
The Good
What your rep did well. Celebrate it out loud.
The Bad
Where they're leaking. Name it, coach it.
The Ugly
The pattern they can't see. You have to.
Coaching by job function
A different job needs a different rubric.
HotMic coaches each rep against the motion they actually run. Turn on the modules your team needs. Each one scores calls against role-specific criteria.
Module 01
Account Executive
Full-cycle closing calls, scored on discovery depth, multithreading, commercial teaching, and next-step control.
Challenger · MEDDIC · SPIN · Sandler
Module 02
Sales Development
Cold and qualification calls for BDRs & SDRs, scored on the opener, objection handling, permission-based selling, and meeting-set discipline.
Cold outreach · Discovery · Qualification
Module 03
Customer Success
Renewals, QBRs, and expansion calls, scored on value realization, risk signals, expansion openings, and exec alignment.
Renewal · Expansion · QBR
The Weekly Read
Here’s what a week looks like.
A real brief, for a real rep, on a real week. This is what HotMic puts on your desk every Monday morning.
Jordan Chen
Week of Apr 14 · Challenger · 14 calls reviewed · 3 deals in motion
THE GOOD
Tue 14:32 · Acme Corp · Discovery #2
“You said the goal is reducing time-to-hire. But the teams hitting their numbers aren't optimizing for speed. They're optimizing for first-90-day retention. A bad hire costs you 4x what a slow one does.”
Textbook Reframe. Jordan led with commercial insight, not features. Replay this clip. It's exactly the Teach motion you've been coaching.
THE BAD
Wed 10:05 · Northwind · Demo #1
“Totally, we can build the workflow however you want. Just tell us what you need and we'll make it happen.”
Pure order-taker. No Teach, no Tailor, just accommodation. Walk through the Commercial Teaching flow before the next call: where does the Reframe live?
THE UGLY
Thu 09:47 · Globex · Pricing #3
“I hear you on budget. Let me go back to my team and see what we can do on price.”
Third call in a row where Jordan accepts the buyer's frame instead of challenging it. This isn't a pricing problem. It's a Take Control problem. Has to be named directly.
1:1 Agenda
- 01Celebrate the Acme reframe. Replay the 30s clip, reinforce the Teach motion.
- 02Walk Northwind through Teach → Tailor → Take Control before the next touch. Where's the Reframe?
- 03Name the buyer-frame-accepting pattern directly. Agree on a Take Control script for the next three pricing calls.
- 04Commit: one piece of commercial insight Jordan will lead with on every call next week.
How It Works
Four steps. Five minutes.
Step 01
Connect calls
Link Gong, Fireflies, or Fathom. HotMic pulls the whole team’s calls automatically.
Step 02
Score the week
Each call is scored against the role’s rubric, the methodology you actually coach.
Step 03
Surface patterns
The Good, the Bad, and the Ugly for every rep. The patterns across calls, not one clip.
Step 04
Run the 1:1
Get a ready-to-run agenda: moments to celebrate, patterns to coach, the ugly thing to name.
By week two, the rep walks in knowing you actually listened.
That’s the whole game. The 1:1 stops being a status check and starts being the hour of the week the rep gets better.
The worst 1:1 becomes your best.
HotMic is live. Connect your calls and get your first read this week.